Project Description

Daniel Brooks hired me to increase the organic visibility of  Brooks HVAC Solutions and build a solid base for bringing in potential customers through Google.

I performed a full SEO review of the website and implemented an SEO optimization plan for the website, which was based on keyword relevancy, on-page performance, website structure, and local search visibility.

The Challenge

Multiple things needed to be addressed with the website before starting the project, such as:

• Limited Keyword targeting
• Under-optimized Page titles and meta descriptions
• Bad content structure
• Opportunities to optimize images
• Internal linking needed
• Local SEO opportunities
• Inconsistency of business information in various online listings

SEO Strategy Completed

01 SEO Audit: Review of website structure, content, and technical elements

02 Keyword Research: Researching keywords related to the business, services, target audience and search intent

03 On-page Optimization: Optimization of Page title, Meta descriptions, Headings, content structure, image alt-text and other on-page SEO

04 Content Optimization: Improving the structure and relevance of content while keeping the copy natural and informational

05 Internal Linking: Implementation of internal links between different pages for easy navigation and search engines discovery

06 Local SEO: Review of local search signals, business information and NAP consistency, and other local search SEO opportunities

Services Provided

• Complete SEO Audit
• Keyword Research
• On-page SEO
• Meta Title and Description Optimization
• Heading Optimization
• Content Optimization
• Image and Alt text optimization
• Internal Linking
• Local SEO
• Google My Business Profile Optimization
• NAP and citation review
• Technical SEO recommendations

Outcome of the Project

The completed project gave [Business Name] a strong SEO foundation and a clear way forward towards organic growth. The website is now better aligned with search intent, with all key on-page, technical, content, and local SEO improvements made.